战略管新教材理课程资料.ppt

简介 Chapter 1: An Introduction To Strategic Management Section 1:What is Strategy In Greece: Strategos means arts and science that a general command and direct army. Classification of Strategy The Three Levels of Strategy Which businesses to be in？How to run them? Section 2: Definitions of Strategy Kenneth R.Andrews H.I.Ansoff H.Mintzberg Our definition Kenneth R．Andrews’ Definition The Concept of Corporate Strategy, 1971 Strategy is target, intent, purpose, and the model of which a firm formulates main policies and plan in order to achieving the target. The model defines the business scope which the firm is doing, and should do. The model also defines the business type which the firm is in, and should be in. H.Igor.Ansoff’ Definition Corporate Strategy, 1965 The strategy is a common business line throughout the firm’s business, products and market. It defines the basic nature of the business that a firm is doing, and plans to do. Four Elements of Strategy Market and Products Growth Vector Competitive Advantage Synergy:Total outcome are more than sum of all parts. Understanding Synergy Type of Synergy Sales Synergy: from share brand,channel Operating Synergy Investment Synergy Management Synergy H.Mintzberg’s Definition The Rise and Fall of Strategic Planning, 1994 Plan Ploy Pattern Position Perspective Definition of Strategy A strategy is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage. Section 3: Strategic Management Process Strategic Management Chapter 1 An Introduction to Corporate Strategy Chapter 2 The External Environment Chapter 3 The Internal Condition Chapter 4 Corporate Level Strategy Chapter 5 Acquisition and Restructuring Strategy Chapter 6 Business Level Strategy Chapter 7 Cooperative Strategy Chapter 8 Corporate Governance Chapter 9 Organizational Structure and Controls Chapter 10 Corporate Entrepreneurship and Innovation THE NEED FOR