F公司V品牌二手车营销策略研究.docxVIP

2000 2009 F V 2004 F V F V 2015 F V F V F V V IT Abstract Research on the used car marketing strategy for V brand ofCompany F Branding used car means, OEMs with a proper car park try to optimize after sales service if used car business, in order to increase the product residual value, consolidate customer loyalty and extend customer coverage. Since the year 2000, the Chinese auto market has been growing steadily. In 2009, China first overtook USA and Japan to become the No.l auto market in terms of sales and in production. With the development the auto market and the increase of car park, the