文化与跨国管理.pptVIP

Questions Why did KFC become top 1 in fast-food industry in China? Answer Questions In Chinese market ，McDonald takes pricing strategies regularly, while KFC uses new product adoption strategies and maintains price level unchanged. Why? Questions How did KFC deal with the incident of “Su Dan Hong”？ Keyword： Questions How did KFC deal with the incident of “Su Dan Hong”？ KFC gains great achievements in China and become more and more popular. It leaves its competitor McDonald’s far behind and defeats many challengers. It has great relations with its successful cross-cultural marke