2019年度网络新闻付费模式调查.pdfVIP

Pay Models for Online News in the US and Europe: 2019 Update Authors: Felix M. Simon and Lucas Graves An early version of this factsheet contained one inaccurate coding that has consequences throughout. Introduction Overall Findings and Diff erences by Sector As legacy news revenues continue to decline, and with the lion’s share of digital advertising revenues The analysis presented here is based on examining claimed by large technology companies, pay models the online off erings of more than 200 leadings news have become an increasingly important part of the organisations across the seven markets. (See detailed business of digital news. Digital advertising remains methodology and sample at the end of this factsheet.) a key source of income; as Newman’s (2019) survey of As in 2017, we collected data from four broad categories news executives fi nds, 81% of respondents say that of outlets: daily newspapers (up-market, tabloid/mid- it is still the most important revenue focus, followed market, business, and regional), weekly newspapers by subscriptions (78%), native advertising (75%) and news magazines, TV news (commercial and and various other sources of revenue. Nevertheless, public service media), and digital-born news outlets. subscriptions are a key priority for the news industry We sorted pay models into three categories: hard going forward, with over half (52%) of the executives paywalls, where no content is accessible for free at expecting this to be the main revenue focus in 2019.