浅谈主题餐厅VIS中日式和风元素应用.docVIP

题目：浅谈主题餐厅VIS中日式和风的借鉴与应用 摘要 日式和风又称日式风格，例如“和风音乐”、“和风美食”、“大和风情”、“和风传统”等。和风的特点也大多以碎花典雅的色调为主，带有古朴神秘的色彩或华丽鲜艳的风格。对日式特色餐厅来说，设计到位、,实施科学的视觉识别系统，是传播餐厅经营理念，建立日式餐厅知名度，塑造日式餐厅形象的快速便捷之途。和风 指日本风味、日本式的意思。例如从西方传过来的东西叫做“西洋风”，从中国传过去的就叫做“中国风”。 因为日本称自己是“大和”（やまと）民族，所以就有很多“和风”、“和味”、“和式”的东西了。 关键词：日式和风 VI 餐厅 主题 ABSTRAVT VI design that corporate visual identity design,CI is a non visual content into a syatic identification symbols.In place of the Japamese restaurant design features,and implementation of scientific visual recognition system,is spread restaurant is famous degree,shape the Japanese Restaurant image fast and convenient way.VI design of Japamesse theme restaurants both in content and foem,nearly all can inherit and carry forward the Japanese national culture characteristic,tear the design standand,the performance of color or form of performence are forming system accord with the design concept of the visual impression of the object,with a strong Japanese style.And?the wind?refers to?Japanese cuisine,?Japanese style.?For example,?coming from?the westis called?western style,?from the?Chinese?pass?is called China?wind.?Because Japan?is a self described and?(MA,?and?national),?so?there are a lot of wind,?and?taste ,?and. Key Words: Japanese and wind VI Cafeteria Theme 目录 摘要 ………………………………………………………………………………1 Abstract …………………………………………………………………………2 一、绪论 …………………………………………………………………………3 二、有关日式和风主题餐厅 ……………………………………………………1 （一）主题餐厅的特性 ……………………………………………………1.1 （二）和式风格 ……………………………………………………………1.2 三、主题餐厅中日式和风的应用 ………………………………………………4 四、日式主题餐厅中VI设计的现状与趋势 ……………………………………5 五、IZUMI主题餐厅VI设计构思 …………………………………………… 6 （一）从标志视觉上构思 ……………………………………………………6.1 （二）从标志色彩上构思 ……………………………………………………6.2 （三）从标志应用上构思 ……………………………………………………6.3 结论 ………………………………………………………………………………7 参考文献 …………………………………………………………………………8 题目：浅谈主题餐厅VIS中日式和风的借鉴