ch14globalmarketingdecisions(全球营销,沃伦·j·基资料教材.pptVIP

Chapter 14 Global Marketing Decisions: Sales Promotion, Personal Selling, Special Forms of Marketing Communication PowerPoint by Kristopher Blanchard North Central University Sales Promotion Sales promotion refers to any paid consumer or trade communication program of limited duration that adds tangible value to a product or brand Price vs. non-price promotions Consumer vs. trade promotions Sales Promotion Provide a tangible incentive to buyers Reduce the perceived risk associated with purchasing a product Provide accountability for communications activity Provide method of collecting additi