英美报刊课件--the economist经济学人.ppt

The Economist: history 1843, founded in London by James Wilson Influenced by Adam Smith, advocator of free market Assert his ideas based on facts, numbers and rational reasoning U.K. began to sign free trade treaties with other countries The Economist: history 1861-1877, Wallter Bagehot, the greatest editor-in-chief, son-in-law of the founder He included politics to business and established the language style: simple, plain, clear and succinct(brief and concise) with a respect to facts Supports Reagon Administration, Mrs Thatchel and globalization 1974, a magazine covers a wide range of current issues The Economist: history 2003, an editorial on its 160 anniversary, to repeat its tenet: free market, free trade, democracy Economic growth is used for individual interest Government doesn’t have the knowledge and the capability to direct the economic development No neutral interference Rent-seeking in formulation and implementation of any fiscal or adjustment policies A close relationship between the business and the government does damage to democracy and the public’s trust in the government The Economist: history A paper, not a news paper, but a view paper (published every Monday) 2001, all-colored, twocontent, section guide, political cartoons(modern, familiar) While global view, Reports on different regions: middle east, Africa, Latin America, also reports on technology Pearson Group, but more circulation in U.K. than that of Financial Times Politically conservative, support Iraq War The Economist: history 1993, the former editor-in-chief became the deputy governor of Scotland Bank of the central bank 1995, more columnists, his value, obituary The economist information agency, the biggest international agency to collect, analyze and provide economic information The Economist: characteristics One of the big five British brands(Beatles, BBC, The Royal Family, Scotch) For higher-class readers, international economists, politicians 900,000 circulation The