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Event planning template
Name of event – what
(building opening, sports day, art show, launch of new program)
Date of event
Time of event
Location of event
Event coordinator/contact person
Target audience – who
Who is this promotion targeted at?
What does the audience need to know?
What will hold their interest?
Message – what
What do you want to say to the target audience?
What do you want them to know/do?
Objectives – why
Be clear about what you hope to achieve with this event.
Description of event – what
Risk assessment – what
Identify possible risks and develop strategies to minimise risks.
Evaluation criteria established
What were our aims/objectives?
Did we achieve what we set out to do?
Did it come in on budget?
What were the intended/unintended outcomes?
How do we measure effectiveness?
What tools do we use to measure our success?
Checklist
? Who will be involved in the event
? Date/s of event determined
? Location/venue for event booked
? Target audience determined
? Message determined
? Objectives set
? Risk assessment completed
? Evaluation criteria established
? DECS Strategic Communications informed/involved
Early event planning template
Early event planning
Person responsible
Action
Date to be
completed
Budget
? Source identified
? Sponsorship
? Break even point established
? Have you accounted for the GST?
Protocol
? Request to invite Minister or CE in writing and timely (six to eight weeks prior to event)
? Protocol issues (relating to Commonwealth/State funding)
? Anything that needs to be approved by DECS Strategic Communications
? Anything that needs to be approved by the Manager
? Minister’s office notified
? DECS Strategic Communications notified
? Education News notified
Invitations
? Mailing list generated/updated
? Invitation composed
? Invitation checked
? Printer
? Calligrapher
? RSVPs (responsible person briefed)
? Invitation list compiled
? Names on list and titles/addresses checked for accuracy
? Special guests/speakers alerted to ma
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