企业销售信息化管理初探.docVIP

摘 要 21世纪的今天，企业全球化的高速发展正在改变传统的市场竞争法则，一个企业的成败不仅取决于它是否能有效地发挥组织机能，更需要在这个全球化的信息社会里不断地借鉴先进的企业管理模式、不断地寻找自身缺陷及时改进自身的管理方法，以求得企业在弱肉强食、劣者出局的严酷竞争中存活下来。在我国数量最多、特点最突出、优势最独特的中小型企业也纷纷主动或被动的进入了世界市场，如何在这样一种竞争激烈的经济环境中胜出并不断地强化自身竞争力，成为许许多多中小型企业急需解决的难题。利用信息技术来提高企业的管理水平和效率已是现代企业管理发展的一种趋势。基于销售管理工作信息化前后业务处理方式的对比分析，得出销售管理信息化价值实现的过程首先是信息存储方式的变化，进而带来了信息获取、信息处理、信息传递方式的变化，使得销售管理工作的效率提高、成本减低、决策所需的信息质量提高，达到了提高企业销售管理绩效的目标。 关键词：企业信息化；销售管理；价值实现； Abstract Of the 21st century today, enterprise development of globalization is changing traditional market competition law, an enterprise or not depends on whether it will be able to organize functions effectively, more needs to be in the global information society constantly using the advanced management pattern, a constant search for its own deficiencies in time to improve their management and to enterprises in the law of jungle, Inferior out of competition to survive. In our countrys largest number and characteristics of the most prominent advantage of the unique, the small and medium enterprises were initiative or passivity into the world market, it is such a competitive economic environment and to constantly improve their competitiveness, many smes needed to solve the problem. The use of information technology to improve enterprise management and efficiency is a modern enterprise management development trend.Based on the comparison of the ways of business processing of pre and post sales management informationization, arriving at the conclusion that the process of realizing values of sales managenment informationization : first, the change of information storage, and the bringing to the changes of information acquisition, information processing and transmission, these changes result in work efficiency enhancement, cost reduction, quality improvement of decision-making information, finally achieving the goal of improving enterprise sales management erformance. Keywords：enlerprise informationization; sales management; value realization 目 录 1 引言 ………………………