项目管理类论文范例.docVIP

北京航空航天大学毕业设计(论文) 第 PAGE I 页 国际金融危机下的饭店营销策略分析 摘 要 2008年由美国次贷危机引发的金融危机波及面及持续时间远远大于人们事前的想象。饭店业作为一个脆弱性的行业，受到的影响程度和时间是不能低估的。因此,饭店业如何接受金融危机的考验,从金融危机中寻找自己的发展道路,成为饭店业经营管理者亟待解决的重大问题。本文通过深入分析金融危机给饭店业带来的影响，以我所从事的“中国职工之家”饭店为背景，从旅游市场、地域范围、星级饭店、国家政策等方面剖析饭店业发展面临的问题,以及针对“中国职工之家”饭店所面临的市场形势，提出了自身内部营销、绿色文化营销、无线网络营销、顾客关系营销、服务细节营销和降低成本营销的六大饭店营销策略。通过对这六大营销策略的细致分析，力求使饭店经营管理者面对不好的经济环境和激烈的市场竞争，创新饭店的服务质量和经营模式，在金融危机的寒冬中早日确定自己的经营方向，找到出路。 关键词：金融危机，饭店，营销策略，经营方向 Hotel marketing strategy analysis during the international financial crisis Author : XXXXi Tutor : Gao Jun Mei Abstract The financial crisis triggered by the financial crisis was far greater than the magnitude of this effect and duration of peoples imagination in 2008. As a vulnerability of the industry, the impact on the extent and timing of hotel industry can not be underestimated. Therefore, the hotel industry how to accept the test of the financial crisis and fount their own path of development from the financial crisis, had become major issues that need urgent solution by the hotel industry managers. In this paper, by in-depth analysis of the financial crisis on the impact of the hotel industry, their own internal marketing, green culture, marketing, wireless network marketing, customer relationship marketing, services marketing and reduce costs of marketing the details of the six hotel marketing strategy was put forward , under the background of China Peoples Palace Hotel Which I have engaged in, from the tourism market, geographic scope, star-rated hotels, national policy analysis and other aspects of the problem facing the development of hotel industry. Through detailed analysis of these six marketing strategy, restaurant managers who make the face of bad economic environment and intense market competition, strived to innovate the quality and business model of hotel service, determine their business direction early, a