企业并购的业务整合管理研究以吉利收购沃尔沃为例.docxVIP

企业并购的业务整合管理研究——以吉利收购沃尔沃为例 ［摘要］随着我国市场的不断开放和全球化的不断深入，车企实行并购战略是企 业成功的捷径。开辟国业务整合 吉利 沃尔沃 The Research on the Business Integration Management of Enterprises —citing the example of Geely merging Abstract: As the Chinese market gradually opens to the outside world and the globalization continuously deepens, the acquisition strategy has become a shortcut for the automobile enterprises9 achievement. In order to assure long?(erm development, the enterprises have to exploit the markets both at home and abroard to make themselves possess competitive power. Thus, the approach of how to accomplish a perfect business integration after successful acqusition appears to be especially important. This paper cites the example of Geely merging Volvo. By analysing the overall background of the merger, and studying its business integration management strategies, the paper points out the possible risks during the process of business integration management, and finally puts forward approaching measures in allusion to the risks. The research in this paper aims to provide certain inspirations and salutary lessons for enterprise acquisition projects in the future. Key Words: acquisition business integration Geely Volvo 目录 TOC \o 1-5 \h \z 一、 绪论 1 （一） 研究的背景、意义和方法 1 1 ? 白勺 1=^ 禾口 n、?????????????????????????????????????????? 1 研究的方法 2 （二） 研究的主要内容 2 二、 相关理论综述 2 （一） 企业并购的定义及分类 2 1 ? . 1 !**? 丿 1 白勺 ysbr ???????????????????????????????????????????? 3 企业并购的主要分类 3 （二） 业务整合管理的相关理论 3 业务整合的概念和分类 3 业务整合的步骤 4 业务整合的原则 5 业务整合的关键问题 5 三、 吉利收购沃尔沃的总体背景分析 6 （-）汽车产业的发展概况 6 全球汽车产业发展概况 6 中国汽车产业发展概况分点 7 （二）吉利收购沃尔沃背景 9 吉利收购沃尔沃的动机 9 吉利收购沃尔沃的前期准备 11 四、吉利收购沃尔沃的业务整合管理研究 11 (-)分析业务整合的必要性和可行性 12 业务整合的必要性分析.? 业务整合的可行性分析.. 1213…15整合资源并形成协同效应重塑沃尔沃品牌形象.…?…提高沃尔沃盈利能力........ 12 13 …15 整合资源并形成协同效应 重塑沃尔沃品牌形象.…?… 提高沃尔沃盈利能力........ 遵循业务整合的原则 形成规模效益 降低成本并实现盈利…??… 制定可操作性措施 完善汽车产业链 培育可持续发展能力........ ...15 15 16 .......16 1. 2. 3. 4. 5. ??????? 16 .....17 ...18 .18 .....19 ??????????????????? .20 21 选定业务群并确定优势产品…??… 选定三大业务群 确定优