全球营销管理复习资料.docVIP

全球营销管理复习资料 PAGE PAGE 1 ———————————————————————————————— 作者： ———————————————————————————————— 日期： 名词解释 1. Positioning ：It is the location of your product in the mind of your customer .p202 2. Psychographic segmentation: It is grouping people in term of their attitudes, values and lifestyle.p195 3. International product: products are offered in multinational, regional markets. p334 4. Dumping: As the sale of an imported product at a price lower than that normally charged in a domestic market or country of o