浅析卓越网的物流配送问题.docVIP

浅析淘宝网的物流配送问题 [摘要]卓越网于2000年1月由金山软件股份公司分拆，金山公司及联想投资公司共同投资组建，2003年9月引入著名投资机构老虎基金成为第三大股东。卓越网发布于2000年5月，主营音像、图书、软件、游戏、礼品等时尚文化产品。卓越网诞生以来生以来，凭借独创的“精选品种、全场库存、快捷配送”之“卓越模式”，迅速成长为国内最有影响力和辐射力的电子商务网站，赢得了超过520万注册用户的衷心支持，发展成为中国访问量最大、营业额最高的零售网站，并获得全国网络文明工程组委会评选的“中国优秀文化网站”称号，入选“中国10大互联网旗帜公司”和“最具投资价值网站100强”。低价”是卓越网的特色之一，不过低价的背后却是服务的不佳，最近卓越网的配送问题频繁出现，配送问题是卓越网顾客满意度低的一个重要原因，本文通过对卓越网的配送状况进行分析，找出卓越网配送存在的问题，并结合B2C配送理论，提出了相应的发展措施。 [Abstract] Joyo in January 2000 by a stock company Kingsoft split, Kingsoft and Lenovo set up joint venture investment company, in September 2003 the introduction of the famous investment institutions Tiger Fund has become the third largest shareholder. Joyo was released in May 2000, the main audio and video, books, software, games, gifts, fashion and cultural products. Joyo has been since the birth of health, with original select varieties, the whole stock, fast delivery of excellent model for the rapid growth of the most influential and radiation e-commerce website, has won more than 5.2 million registered Users wholehearted support, to become the most visited, the highest turnover of the retail site, and get the national network of civil engineering committee named the outstanding cultural sites in China, the title, appeared in the 10 Internet banner of the Chinese company and the most Site 100 with investment value. Cheap is one of the characteristics Joyo, but low-cost services to poor behind is the recent issue of frequent distribution Joyo, Joyo distribution problem is an important reason for low customer satisfaction, Based on the outstanding distribution network analysis of the situation, identify problems Joyo distribution, combined with B2C distribution theory, the development of corresponding measures. [关键词]B2C；卓越网；物流配送；电子商务 [Keywords] B2C；Joyo；Distribution；E-commerce 一 引言 电子商务是20世纪信息化、网络化的产物,虽然彻底改变了传统商务赖以生存的基础,但交易的最终实现还有赖于后台的物流管理。和传统商务过程一样,电子商务中的任何一笔交易,都包含着四种基本“流”:即信息流、商流、资金流和物流。在电子商务条件下,前面三种“流”的管理过程都可以通过计算机和网络通讯设备实现。物流作为“四流”中最为特殊的一种,是指物质实体(商品或服务