How to write business report-以高盛2016年VR报告为例.pptxVIP

第十课 How to write a business report?;Planning your business report: 1. What is the purpose of the report? The purpose of a business report is generally to assist in decision making. Be sure you are clear on what decision is to be made and the role the report plays in this decision. 2. Who are the readers of the report? Try to understand what the readers already know, what they need to know, and how they will use this report. You will need to give enough information to satisfy all these potential readers. 3. What are the reports main messages? Think carefully about the main message/s you need to convey, and therefore what information is required. Ask yourself: a. What are the required pieces of information I need to include? b. What are the additional pieces of information I need to include? 4. How will the message be structured？ a. Use direct approach. This approach presents the conclusions or recommendations near the beginning of the report, and the report provides justification理由 for these recommendations. b. Then construct an outline, or structure, for your report. c. Follow the logic flow.;Structuring your business report A business report may contain: ? a covering letter ? a title page ? an executive summary 摘要、概要 ? a table of contents ? an introduction ? conclusions ? recommendations ? findings and discussion ? a list of references ? appendices 附件;Writing your business report;Portfolio Managers Summary;3. Weve outlined 9 use cases for VR/AR which we see as the most meaningful drivers of the market in the near-term: videogames, live events, video entertainment, healthcare, real estate, retail, education, engineering, and military. 我们列出了 VR/AR 的 9 大应用领域，我们认为这是短期内该市场最有意义的应用案例：视频游戏、事件直播、视频娱乐、医疗保健、房地产、零售、教育、工程和军事。 4. Looking beyond videogames, we see real estate, retail, and healthcare among the first markets that VR/AR disrupts. 除了视频游戏，我们认为 VR/AR 还将率先颠覆房地产、零售和医疗保健行业。 5. We view the user experience, technology constraints约束, the develop