精酿啤酒发展趋势分析与思考中英.ppt

精酿啤酒定义还未明确,在不断的扩展和完善中; 精酿啤酒工艺、原料、风味都有独特的风格； 精酿啤酒在中国的发展还存在很多不确定的因素；精酿啤酒的健康发展需要全行业的合作和自律，需要政府监管部门的了解和支持。 六、总结 Summary Craft beer is hard to define, and is still developing. They have special process, material , flavor etc. There are some factors influence the development of Craft beer in China.It’s healthy progress need the cooperation and self-discipline of all the craft beer brewery and also need the government guidance and support. 谢谢 干杯 ! 精酿啤酒发展趋势分析与思考 The trends and analyses of craft beer 主要内容 Content： 一、精酿啤酒的定义 The definition of Craft beer 二、精酿啤酒在国际的发展情况 The trends of craft beer in the world 三、精酿啤酒在中国 The trends of craft beer in China 四、精酿啤酒的发展趋势分析与思考 The trends and analyses of craft beer 精酿啤酒发展趋势分析与思考 The trends and analyses of craft beer * 根据啤酒生产定义 Definition by production: 手工或部分手工生产 Manual or partly manual production 特殊的（不追随一般流行趋势）啤酒种类Different varieties of beer which are not following common trends and are unique 季节性的啤酒 根据啤酒厂的大小定义 Definition by size of brewery 啤酒年产量 Annual production 一、精酿啤酒的定义 Definition of Craft Beer * 美国的定义和分类 Definition of Craft Beer (US-Definition) Brewpub (Craft) 酿造酒吧 餐馆25%以上的啤酒在现场酿造Restaurant-brewery selling 25 % or more of its beer on site Regional Craft Brewery 地方性的精酿啤酒厂 独立的地方性啤酒厂，其主要产品为传统和创新性的啤酒Independent regional brewery with a majority of volume in “traditional” or “innovative” beers Regional Brewery (Craft) 地方性的啤酒厂（精酿） 年产量为15,000到6,000,000桶的啤酒厂Brewery with an annual beer production of between 15,000 and 6,000,000 barrels Large Brewery 大啤酒厂 产量超过600万桶（72万吨）的啤酒厂A brewery with an annual beer production over 6,000,000 barrels (7.2 mill hL) 一、精酿啤酒的定义 Definition of Craft Beer * US Craft Beer Market Share 20142014年美国精酿啤酒市场份额 一、精酿啤酒的定义 Definition of Craft Beer 进口 国产 精酿 二、美国精酿啤酒厂的发展 Development of Craft Breweries in US --- 当地精酿酒厂 --- 小型酿酒厂 --- 自酿酒吧 二、德国啤酒厂的数量和产量 Number of Breweries and Production in Germany 十万吨 数量 --- 啤酒厂 --- 啤酒产量 Size/ Year