中国奢侈品消费行为研究.pptVIP

Chinas Luxury Consumption Status a strong brand awareness, focusing on status. Affected by the traditional Chinese Confucian culture, face is very important in peoples minds. luxury and luxury brands are status symbol. More and more Chinese consumers buy luxury goods to meet their consumption needs. Chinese luxury consumers are young. Different with western countries, the majority of luxury consumers in China are under the age of 40-years old. Chinese women spend huge on luxury goods, women has already been the main force in Chinas luxury market. Chinese consumers have a higher degree of