机会识别和可行性分析.pdf

机会识别和可行性分析  What is an opportunity? 何谓商机?  Types of opportunities 机会的类型  Opportunities from human needs 从人的需要寻找商机  Three Ways to Identify An Opportunity 三种识别商机的方法  Screening Opportunities 筛选商机  Conclusion 结论 1  An opportunity is a favorable set of circumstances that creates the need for a new product, service, or business idea.  Most entrepreneurial firms are started in one of two ways: ▪ Some firms are internally stimulated. An entrepreneur decides to start a firm, searches for and recognizes an opportunity, then starts a business. ▪ Other firms are externally stimulated. An entrepreneur recognizes a problem or an opportunity gap and creates a business to fill it. 1 ❖ 商机是在一套有利的情况下，对创建新 产品、 服务或经营方式的需要。 ❖ 多数企业由以下两种方式之一启动创业： ❖有些公司是由内部刺激。一位企业家， 决定创办一家公司，开始寻找并识别商 机，然后启动业务。 ❖另一些公司由外部刺激。一位企业家认 识到一个问题或机会差距，然后创建业 务来解决这个问题或填补机会差距。 An opportunity has four essential 2 qualities 2 商机有四个基本素质 ? The 5 anchors: ▪ It creates or adds value to user ▪ It solves problem, removes pain-points, or meets a want or need ▪ It has robust market, margin money making characteristics