新世界大学英语读写教程4教学全套课件教学资源包案例8.docxVIP

如何用英语推销新产品 推销新产品是公司打开市场重要的一步。怎样才能让自己公司的新产品为更多人所知所晓、为市场所接受呢？下面是一些推销产品惯用的步骤，希望能对大家有所启发。 Sample Speech 样例： Mr. McKenzie, Ms. Lloyd, let me take you to our showroom（展示室参观）. I think youll be interested in seeing some of our latest innovations（最新型的）in microwave ovens（微波炉）. (leading the way to the showroom) This is Actions pride and joy, the Kitchen Master（这是“大厨师”，本公司引以为傲的产品）. Its only a prototype（初步的样品）but its a prime example of our future line of smart products（但它代表我们未来智慧型产品线的主力）. We are all very excited about this oven. In trial runs, this product has performed very well（在试用的时候，它表现得无懈可击）. Its main design, and a key selling point（这项产品设计上的主要特色和卖点）, is the Correct Cook option（是在它的真会煮装置）which uses a sensor （里面装有一个感应器）to see if the dish has been properly cooked through and through（可探察食物究竟熟了没有. Basically, Correct Cook makes it virtually impossible to over or under cook food（有了真会煮设计后，就不可能有食物煮得太烂或半生不熟的机会发生）. You wont find this feature in any other microwaves（这项特点是其他微波炉所没有的）. You must admit this type of feature will appeal to the many microwave users in the West. We at Action are convinced that smart products like the Kitchen Master are the wave of the future. （两位得承认，这项特以对西方惯用微波炉的使用者，很具吸引力。Action公司也深信，像大厨师这种智慧型的产品，将会是未来的潮流趋势。） 结构 在非正式的场合介绍产品时，态度不宜过分积极，因为这样反而会给人压迫感。应该抓住该项产品最出色的特性，强调它能提供使用者的益处，就能令参观者留下深刻印象。 以礼貌的语气邀请对方参观产品展示室。 ↓ 提出产品的优缺点，可同时说明改良的经过。 ↓ 强调产品最主要的特性，以及该特性带给使用者的好处。 ↓ 以婉转而具说服力的语句重申该项产品将带来的利益。 段落关键句 ● 提议看产品 1. Mr. McKenzie, let me take you to our showroom. 2. How about taking a look at our latest products in our showroom？ 3. If you have time, Id like to take you to our showroom. 与客户讨论告一段落后，可以转移话题，提议另一件事：新产品。用语以“Let me,,”,“How about” 或 “If,,, Id like to,,” 表示礼貌性的建议。 ● 产品优缺点 1. Its only a prototype [pr??t?ta?p], but its a prime（最初的）example of our future line of smart products. 2. This oven is just an example, but its going to be our future line of smart products. 3. This model hasnt been marketed yet, but we know its going to be a top-seller. 在参观