六安瓜片营销.docVIP

六安瓜片营销策划书 班级：市场营销1201 院系：商务系 策划人：陈远兵 完成时间：2015年4月16日 第 PAGE 第 PAGE 1 页 目录 一．策划背景········································2 二．营销环境分析······································3 （一）宏观环境分析·······································4 （二）微观环境分析·······································4 三．SWOT分析···········································5 四．STP战略·············································8 （一）市场细分··········································8 （二）目标市场··········································9 （三）市场定位··········································9 五．营销组合············································9 （一） 产品策略··