零售市场研究.ppt

* * * * * * Nielsen Global online survey: 500 samples for China Online Panel. The online data is from global survey, which respondents are from Nielsen Your Voice Panel. * * * * USA blue Global black or green * * * Tier 1 who enhanced confidence male +5.8 vs +4.1 30s and 50s +8.1, +7.4 under high school +9.6 part time and unemployed +11.6,+8.3 factory manager and worker, freelancer +30 divorced/widowed +23.5 2 member family and above 3member family, +7.2, +8.7 personal income 1000-2999, 10k-15k house rent by firm, house owned by self, +4.6, +4.8 has car, +6.8 log online once a month, +27.8