战略评估框架.pptVIP

* * * * * * * * * * * * * Figure 3.1: The Components of a Company’s Macro-Environment MACROENVIRONMENT Legislation and Regulation Societal Values and Lifestyles Population Demographics Technology The Economy at Large COMPANY Suppliers Substitutes Buyers New Entrants Rival Firms ? IMMEDIATE INDUSTRY AND COMPETITIVE ENVIRONMENT * Figure 3.2: Strategic Thinking and Analysis Leads to Good Strategic Choices 1. Industry’s dominant economic traits 2. Nature of competition strength of competitive forces 3. Drivers of industry change 4. Competitive position of rivals 5. Strategic mov