国际商务英语写作教学课件作者管春林 Chapter 2 Establishing Business Relations.pptVIP

下载本文档

6
0
约8.13千字
约 38页
2019-10-04 发布于广东
举报
版权申诉

国际商务英语写作教学课件作者管春林 Chapter 2 Establishing Business Relations.ppt

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

国际商务英语写作作者：管春林 Chapter 2 　Establishing Business Relations Chapter 2 Establishing Business Relations 2.1 Questions for discussion 2.2 Background information 2.3 Sample letters 2.4 Analysis and discussion 2.5 Points to remember 2.6 More useful patterns 2.1 Questions for discussion （1）As far as you know，how does a businessman usually find its partners？（2）Can you list some resources from where a company can find a business partner？（3）If you want to write a letter to a company which you have never dealt with before，how do you plan to format the letter？ 2.2 Background information “No customer，no business” the following channels: （1）writing to potential clients directly；（2）attending all kinds of commodities fairs；（3）sending trade groups and delegations abroad for business talks；（4）opening branches or sales agents abroad；（5）placing advertisements in foreign newspapers or on TV；（6）surfing on the Internet． Question： Can you suggest any more resources for an export-oriented firm？ 2.3 Sample letters 2.4　Analysis and discussion Questions： What is the communication purpose of each letter？How many parts can each letter be divided into？What is the function of each part？ the first group include the following parts: Question：Can you add anything more to the above list？ Letters of such type often consist of the following parts：（1）Acknowledging receipt of the initiating letter；（2）Replying to the request mentioned in the letter received；（3）Making a promise or a counter-request；（4）Friendly close． Question： Can you add any more points to this list？ 2.5　Points to remember （1）A letter for the establishment of business relations can be roughly divided into three parts．（2）When you introduce your firm or your products ，try to introduce them in broad terms so that your letter may attract the widest possible interest ．（3）If you are the recipient of such a letter ，you ought to answer it in full without the least delay and with courtesy so as to create goodwill a