social business letters商务社交信函.docVIP

Social Business Letters 商务社交信函 ? Social life should not be separate from business life. ? Social relations contribute to the success of a business by fostering a warm friendship and developing goodwill between the company and its public. ? The occasions that call for social business letters are many. ? All such letters must sound sincere, and should avoid any hint of a sales pitch. Writing Suggestions: ? 1) Four principles: prompt, sincere, concise, direct. ? 2) Give attention to your relationship to the person whom you are writing, and adjust the tone of your message accordingly. ? 3) Conside