李奥贝纳-雪碧提案.pptVIP

Sprite 2001 Activation Program Prepared by Leo Burnett 30 October, 2000 Objectives Support and be in synergy with the new brand positioning To be consistent with the core brand values of Sprite To create significant impact and cut- through in the marketplace Create other forms of activities apart from the planned Sprite Music Chart and NBA road shows New Positioning Statement 雪碧，解渴够爽；无需花巧 本来简单的事情用不着把它复杂化。喝汽水也一样，何必太多花巧，道理连篇。雪碧的柠檬口味，爽劲透心；透明的外表，晶亮凉快。带来彻底的舒爽感受。其实喝汽水解渴够爽就好。 Sprite Brand Values Straight Forward Independent Trustworthy companion Honest Confident to make own choice Comfortabl