设计管理案例分析---美泰公司芭比娃娃---副本.pptVIP

Mattel company profile Mattel company headquarters is located in California EI Segundo, is the worlds largest toy company, in childrens products design, production, sales in the leading position. Mattels main brand including the most popular of the most popular fashion doll and a series of educational toys. The origin of the barbie doll Barbie was born in the United States after world war ii. When mattel company founder Ruth handler see daughter likes to play was the fashion at the paper doll, interested in ideas to help them to change clothes, change purse, thought then should design a st