商贸英语选读me最终定稿版.pptVIP

Executive Summary Objectives Company Ownership Pastry shop ’s only investor is ME who cumulatively owns 100% of the company. The start-up loss of the company is assumed in the amount of ￥10,0000. Market Analysis Summary SWOT S (strength) ：great demand W (weakness) : reputation O (opportunity) : various parties T (threat) : fierce competition Target Market Segment Strategy We will take undifferentiated marketing strategy for we are faced with students only in one school. We can not ensure the quality and large-scale production if we divide our target market into several sub-s