公司战略和净现值分析报告.pptVIP

Chapter Outline;Introduce new products Apple Corporation and the mouse Develop core technology Honda and small engines Create barrier to entry Qualcomm’s patents on proprietary technology Introduce variations on existing products Chrysler’s PT Cruiser Create product differentiation Coca-Cola—it’s the real thing Utilize organizational innovation Motorola just-in-time inventory management Exploit a new technology Yahoo!’s use of banner advertisements on the web ;Corporate Strategy and the Stock Market;8.2 Decision Trees;Example of Decision Tree;Stewart Pharmaceuticals ;Stewart Pharmaceuticals NP