互动营销传播（英文版）资料.pptVIP

Microsoft Corporation Copyright 2000, Agora, Inc. Dallas, TX A View of the Interactive Marketplace at the Beginning Of the Third Millenium - A Story in Five Parts Part 1Traditional Marketing and Marketing Communication Are in Trouble - What Are You Doing to Help? Challenges: Marketing being pushed further and further down in management levels of the firm Too much marketing considered “soft, squishy, not relevant” Marketing expense increasing - few measures of returns Too much attention to mass market/mass media in world of one-to-one Awards, “creativity”, self-adulation Most of All,