制定营销战略三个要素.ppt

OVERALL REVENUE AND MARKET SHARE EXPECTATIONS: ENTERPRISE SOLUTIONS Predominately voice (DLD / ILD) revenue in the first two years; migrating to data and Internet services by 2002 CNC revenue (RMB BN) Internet Access Leased Lines ILD DLD Share assumptions Other Emerging Services Web Hosting / Collocation Source: CNC team inputs; foreign benchmarks; BCG analysis 1999 3% 80% 1% 3% 80% 1% 0% 0% 0% 0% 0% 0% DLD Off-net share of total DLD Geographic coverage of CNC CNC share within coverage ILD Off-net share of total ILD Geographic coverage of CNC CNC share within coverage L