市场营销学5001课件跟习题精选资料.pptVIP

市场营销学 习题精选 样题 高等教育自学考试商务英语（独立本科段） 《市场营销学》（一）试卷 课程代码：5001 考试时间： 150分钟 （本份试卷要求用英文作答） I. Multiple Choice (15 marks, 1 mark for each) Directions: Choose the best one from A, B, C and D. 1. As far as the marketing mix is concerned, the communication in 7c’s refers to the _____ in 7 p’s. A). Promotion B). product C). Price D). place …… II．T or F Statements (15 marks, 1 mark for each) Directions: Write T for true and F for false statement. 1. ____ TQM stands for total quality method …… III. Short-answer Questions (25 marks, 5 marks for each, 40-50 words for each question ) Directio