世界行销讲座跟经营环境分析解析资料.pptVIP

Analyzing the Business Environment Chapter 5 Lecture Slides Solomon, Stuart, Carson, Smith Your name here Course title/number Date Chapter Learning Objectives When you have completed your study of this chapter, you should be able to: Describe the marketing research process. Explain the differences between exploratory, problem-solving, and causal research, and describe some research techniques available to marketers. Deal with the issues involved in making sense of research results. Discuss how marketers implement research results Introduction to the Topic The topic of marketing researc