2019亚太地区电子商务状况报告（英文）.pdf

Foreword The Asia-Pacific (APAC) e-Commerce market is thriving. By the end of 2019, eMarketer estimates that the APAC region will account for 64% of global online retail spend with further growth forecasted through to 2022. The scale and impressive growth of the APAC e-commerce market makes the region highly desirable for international brands. At Rakuten Marketing, we are committed to helping our partners expand beyond their borders into Asia-Pacific by capitalising on the e-commerce growth opportunities in this region. It is our hope that this report will assist brands and marketers in