广告英语单词必备(加精章节节)资料.pdfVIP

广告英语 常用词汇 第 1 页 共 18 页 ·广告英语·常用词汇表· 广告策划 1. 4P 营销4P 组合 =Product, Price, Place, Promotion mix 2. 4C 营销4C 组合 =Consumer wants and needs, Cost, Convenience, Communication 3. IMC 整合营销传播 =Integrated Marketing Communication 4. launch 上市，启动 5. campaign