mba营销管理1资料.pptVIP

IV. Marketing Goals and Objectives（营销目的及目标）。。。 A. Marketing Goal A …. B. Marketing Goal B …. Or C …..……………… ? V. Marketing Strategies （市场营销战略）。。。。。。。。。。。 A. Target Market （目标市场） Demographic characteristics: Geographic characteristics: 　　　 Psycho-graphic characteristics: Basic needs and benefits sought: Purchasing/shopping characteristics: Consumption/disposition characteristics: Justification for selection: