市场营销的策划新加坡升涛湾的案例剖析.pptVIP

Real Estate Marketing房地产市场营销;Content;Marketing vs. Real Estate Marketing市场营销 vs.房地产市场营销;Marketing vs. Real Estate Marketing市场营销 VS. 房地产市场营销;Characteristics of Real Estate 房地产特征 Location （地段） - immobility and heterogeneity High price （高价） - large amount of capital required, use of credit Time lag （延时） - long time taken for completion，variation of final product is possible Legal restrictions （法律约束） - use, ownership and resale controlled Management （管理） - need to be maintained;Real Estate Marketing （房地产市场营销） Marketing efforts would have to be strategised to bring out t