广告翻译演示课件.pptVIP

2 Strategy for Translating Advertisements 2.1 Keep the advertisement untouched retains both graphics and text applicable to products needing little verbal support perfumes, cigarettes, alcohol, wines, fashions, CDs… * 18年 2 Strategy for Translating Advertisements 2.2 Export advertisements play on positive stereotypes of the originating culture, retaining logo, slogan etc. in the original. If necessary, have additional copy in target language. the cultural origin of the product needs to be stressed if felt to be an asset. additional appeal is addressed in the target market language copy. * 18年