商务英语入门第六章_外教社修订版.pptVIP

高等学校英语拓展系列教程 主 编：任书梅 王璐 副主编：曹颖 外语教学与研究出版社 Chapter 6 市场营销 Marketing Lecture Outline : Market Segmentation 市场细分 Lecture Outline What is Marketing 什么是市场营销 The Marketing Concept 市场营销观念 The Marketing Mix 市场营销组合 The Product Life Cycle 产品生命周期 Buyer Behaviour 消费者购买行为 Marketing Research 市场营销调研 Lead-in Activities Which one can most stimulate the customers’ desire to buy; Which one is not desirable; How to modify in order to make it effective. Lead-in activities Hints: some ad slogans Make yourself heard. (Ericsson) Things go better with Coca-cola. Communication unlimited. (Motorola)