个人清洁用品研究报告尼尔森清华汉魅.ppt

* * * * Bath Liq. 601~1000ml Key Brands Share ChgMNB Drove Big Pack In 750ml; 1L Importance Increasing Fast Lately Driven by A Number of Competitors While XX 1L Stagnant MAT JF03 JF03 801~900ml 5.8 2.6 6.6 2.7 900ml 5.3 3.3 6.2 3.6 ZICI 3.5 1.9 3.1 1.4 SOFTWHITE 0.5 0.5 0.7 0.7 PALMOLIVE 0.4 0.2 0.4 -0.4 901~1000ml 9.1 1.6 10.6 2.1 1000ml 8.7 1.3 10.1 1.8 XX 2.6 0 3.3 -0.1 LIU SHEN 2 1 1 0.4 VCNIC 0.8 -0.1 0.8 -0.4 BIORE 0.7 0.2 0.8 0.3 MAXAM 0.2 0.2 1 1 LUX 0.1 0.1 0.5 0.5 MAT JF03 JF03 601~700ml 5.5 -3.1 4.6 -2.2 700ml 2.6 -1.2 1.2 -1.4 LIU SHEN 1.5 -0.7 0.5 -0.7 LONG LI QI 0.4 0 0.3 0.1 6