华南理工大学企业战略管理(双语)考试题.doc

华南理工大学企业战略管理（双语）期末考试试题A答案 《企业战略管理（双语）》A卷 一、 选择题（每题2分，共50分） 1. In formulating a strategy, management is, in effect saying A) "this is who we are and where we are headed.'' B) "this is the strategic plan we have for making money in our particular line of business." C) "we intend to make these moves to outmaneuver our rivals." D) "among all the paths we could have chosen, we have decided to focus on these markets and customer needs, compete in this fashion, allocate our resources and energies in these ways, and use these particular approaches to doing business." E) "this is our vision of what our business will be like in the years to come." Answer: D Difficulty: Medium 2. In a single-business company, the strategy-making hierarchy consists of A) business strategy and functional strategies. B) business strategy, functional strategies, and operating strategies. C) business strategy and operating strategy. D) managerial strategy, business strategy, functional strategies, and operating strategies. E) corporate strategy, functional strategies, and operating strategies. Answer: B Difficulty: Medium 3. SWOT analysis is A) a helpful tool for predicting whether the company's value chain is cost competitive. B) simple tool for sizing up a company's resource capabilities and deficiencies, its market opportunities, and the external threats to its future well-being. C) a helpful tool for evaluating whether a company is competitively stronger than its closest rivals. D) a helpful tool for benchmarking whether a firm's strategy is closely matched to industry key success factors. E) a helpful tool for identifying the reasons why a company is or is not profitable. Answer: B Difficulty: Easy 4. A company's actual strategy is A) mostly hidden to outside view and is known only to top-level managers. B) typically planned well in advance and usually deviates little from the planned set of actions and business approaches because of the risks of makin