克莱斯勒Sebring上市整合传播策略方案.ppt

* * * * * * * * Build up the awareness and generate the market buzz in strategic markets, i.e. Changchun Guangzhou and blunt and influence competitors sales in local markets. Closely work with dealers and CGCSL and leverage Sebring’s presence to support local sales To support local dealer by fully training about the comparison between Sebring and competitors One car at dealer garage to invite VIP and potential customer generated from auto show and CRM Informal local media dinner gathering to talk about Sebring product basic introduction and increase the relationship 创意用生活中黑白交替的生活片断去体现一种“没