现代企业重点客户管理方案.ppt

Merchandising at the point of sale 在销售点陈列 Tangible intangible benefits for retailer 消费者的有形及无形利益 Tangible benefits 有形利益 Time saving-finding products easier. 节省时间-更容易找寻商品。 Stock available to purchase. 买到要买的货品。 Better quality of choice.更多品种选择。 Improve loyalty 改进顾客的忠诚度。 Enhanced displays allow more opportunities to make purchases. 增进陈列能把握更多的机会。 Intangible benefits 无形利益 Gain information on retailer. 从零售店获得有关资料。 Increased satisfaction.增加满足感。 Easier to shop from a logical layout. 井井有条的排列更方便购物。 Receive correct brand messages and knowledge. 得到正确的品牌信息和知识。 Merchandising at the poin