《宝洁公司中英文介绍》.pptVIP

保洁公司;宝洁公司简介; 宝洁公司（Procter Gamble），简称PG，是一家美国消费日用品生产商，也是目前全球最大的日用品公司之一。总部位于美国俄亥俄州辛辛那堤，全球员工100,000多人。是财富500强中第十大最受赞誉的公司。 PG (Procter Gamble), hereinafter referred to as PG, is a U.S. consumer commodity producers, is currently the worlds largest commodity one of companies. Headquartered in Ohio, USA. 30 dike, staff more than 100000 people around the world. Is the tenth largest in the fortune 500 most admired companies. ;始创于1837年的??洁公司，是世界最大的日用消费品公司之一。宝洁公司全球雇员10多万人，在全球80多个国家设有工厂及分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括织物及家居护理、美发美容、婴儿及家庭护理、健康护理、食品及饮料等。 Was founded in 1837, procter gamble company, is one of the worlds largest consumer goods company. Procter gamble company employees more than 10 ten thousand people worldwide, more than 80 countries around the world with factories and branches, operating more than 300 brands of products sold more than 160 countries and regions, including fabric and home care, beauty salon, baby and family care, health care, food and beverage, etc. ;公司形式：宝洁公司是股份制公司 The company form Procter gamble company is a joint-stock company. ; 市场营销 宝洁是全球500强企业，在中国日化行业占据了半壁江山，其营销和品牌战略都被写入了各种教科书，究其成功之处，主要表现在如下方面：多品种战略从香皂、牙膏、漱口水、，到卫生纸、化妆纸、横跨了清洁用品、食品、纸制品、药品等多种行业。凭借充足的运作资金，以日化联合体的形式来统一策划和统一运作。 The marketing strategy Pg is the worlds top 500 enterprises, daily chemical industry in China accounted for half of its marketing and brand strategy will be written to the various textbooks, investigate its successes, mainly displays in the following aspects: many kinds of strategy from the soap, toothpaste, mouthwash, and to the toilet paper, facial tissue, across the cleaning supplies, food, paper products, medicine and other industries. With sufficient working capital to date in the form of a joint venture to unified planning and unified operation. ;宝洁公司产品定价方法和策略： Pg company product pricing methods and strategies ;销售渠道 Sales channels 分销渠道 The retail channel 零售渠道 The distribution channels ;宝洁的品牌宣传策略 ; 比如：海飞丝的广告：海蓝色的包装，首先让人联想到尉蓝色的大海