亚马逊发展历程.pptxVIP

CHAPTER 7 Distribution Strategies1995-1998 Establishing A 1995,7 Jeff Bezos founded Amazon 1995-1998 Establishing A 1996-1997 To support the increased traffic and sales ,the company built up its infrastructure and systems.Distribution center capacity grew from 50000 to 285000 square feet.Increased the number of titles held in its DCs to over 200000 at the end of 1997 and reduced promised delivery times on those titles.Major efforts were made in software development to support back-office operations.1995-1998 Establishing A 1998, Amazon expanded its product lines. Nonetheless,with t