比较中西方广告文化差异presentation.pptVIP

China vs. Western countries culture sense of worth China West Collective（集体） Family first Cohesion（凝聚力） Root in Confucian-inspired culture（儒家文化） Individual Culture communication Renaissance Personality Human nature China West Atmosphere Perceptual（感性） Traditional culture Reality Rational Logic Scene more important China West Authority Family first Aged Filial piety （孝心） Respect Independence “I need more Money for my retirement！” Conclusion Collective Indigestion Atmosphere Reality Authority Independence Culture communication Learn from western culture Uphold Chinese traditional