《星巴克战略管理案例分析》.pptVIP

Content Starbucks 4. Core Competence Why Starbucks? Starbucks There are so many coffee products This is not only a story… Why Starbucks gets succeed? Why Starbucks? Starbucks Excellent Reputation Brand Loyalty Employee Satisfaction Hard to imitate Core Competency Brand Loyalty: fantastic experience, comfortable store, music, wireless on line…. Employee Satisfaction: Bean Stock, training, insurance…. Excellent Reputation: Stick to high quality beans, roast skills, excellent taste Culture Core Competency Starbucks Experience Quality Starbucks Brand and Core Competency Quality—specialize in cof