曼昆经济学基本原理第5版微观.ppt

* * The shutdown rule, in plain English, says: If the cost of shutting down is less than the benefit, the firm should shut down. * * In edit mode, it looks like the text boxes are on top of each other. But in presentation mode, the text boxes display only one at a time. * * The decision rule for whether to exit says: If the cost of exiting is greater than the benefit, the firm should exit. * * Similarly, a prospective entrant compares the benefits of entering the market (TR) with the costs (TC), and enters if the benefits exceed the costs. * Rather than tell students that profit equa