航空公司经营管理办法.pptVIP

Singapore Airlines;Agenda;SIA in Brief - History;SIA Group : Total 21 subsidiaries;SIA Group Financial Result;Performance of SIA;Cargo and related operations;The Challenges;Three Types of Marketing in Service Industries;Strategies in Airlines Industry;SWOT Analysis - Internal;SWOT Analysis - External;Customers Analysis;What factors determine customers’choice on airline ?;Number of tourists visit Singapore from ‘89 to ‘98;Our Long Term Strategies ;Continuous improvements to enhance company core competence;Communicate company vision to internal and external customers;Marketing Strategies in S