产业竞争阐述与策略管理.pptVIP

942 休閒產業分析 張弘宗 Stakeholders are the people and groups that care about the success or failure of a firm. They are the folks with a stake … In many ways, these are the individuals and groups that make the environmental and industry trends real… (if having trouble with either, identify stakeholders) STEEP emphasizes forces beyond the scope of control of a given firm, or group of firms - tho it is possible to design strategies to affect some of these - esp via lobbying. Imagine fingers shaping a balloon…setting the rules of the game and defining opportunities.. Consider history, tinelines,