社会化媒体营销策略-公开课件(精).pptVIP

Earned Media Mentions Earned Media Mentions Earned Media Mentions Earned Media Mentions Metrics Reporting Metrics Reporting These charts represent volume of social media mentions over time The green dots represent our blogger PR outreach Spikes in conversation map perfectly with our digital PR engagement Metrics Reporting This chart compares the same time frame in two different years Metrics Reporting This chart breaks online mentions into social media platform Tracking Responses Mentions Also, be sure to track all blog mentions as they occur Using Google Alerts and Google BlogS