公司联合利华品类管理研究方案(英文版).pptVIP

CategoryManagementCaseStudy ;Case Study Agenda;Objectives of the Case Study;This Case Study;Shelving;Handout Material - Pages 3 4;Pretreater;Fabrics Care;;The Category is Priority because of it’s importance to Sales and Profit, plus it’s competitive importance.;Most Categories are Basic or Priority. Very few are Signature because of the high investment cost to maintain that position. (See Page 4 for a detailed description of “priority”).;Category Assessment;Loss of Share;Under-performing Segments;Clear Opportunities for Improvement;Winners (HH);…but, Clear opportunities to Increase Sales!;Cat